American Journal of Preventive Medicine
Volume 34, Issue 6, Supplement , Pages S257-S266 , June 2008

Did Augmenting the VERB™ Campaign Advertising in Select Communities Have an Effect on Awareness, Attitudes, and Physical Activity?

  • Judy M. Berkowitz, PhD

      Affiliations

    • National Center for Chronic Disease Prevention and Health Promotion, CDC, Atlanta, Georgia
    • Corresponding Author InformationAddress correspondence and reprint requests to: Judy M. Berkowitz, PhD, CDC Division of Reproductive Health, 4770 Buford Highway NE, MS K-50, Atlanta GA 30341.
    • ,
  • Marian Huhman, PhD

      Affiliations

    • National Center for Chronic Disease Prevention and Health Promotion, CDC, Atlanta, Georgia
    • ,
  • Mary Jo Nolin, PhD

      Affiliations

    • Westat, Rockville, Maryland

References 

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  14. Heitzler CD, Asbury LD, Kusner SL. Bringing “play” to life: the use of experiential marketing in the VERB™ campaign. Am J Prev Med. 2008;34(6S):S188–S193
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PII: S0749-3797(08)00252-3

doi: 10.1016/j.amepre.2008.03.005

American Journal of Preventive Medicine
Volume 34, Issue 6, Supplement , Pages S257-S266 , June 2008

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