Catalyzing Community Action Within a National Campaign: VERB^™ Community and National Partnerships

Purchase cycle applied to VERB. Source: APartnership and VERB Partnership Team.

VERB partnerships: aligning marketing resources with partner characteristics. Source: VERB Partnership Team.

VERB marketing tools and materials. VERB provided high-quality and audience-tested materials to partners including ready-to-use promotional and marketing materials (turn-key kits); signage (banners and posters); and guidebooks. www.cdc.gov/verb → partners → planning guides.

Lexington KY VERB Summer Scorecards. The VERB summer scorecards from Lexington's (left to right) 2004, 2005, and 2006 community-based campaigns listed the discounts and special events available for tweens. Tweens also tracked their physical activity hours on the VERB Scorecard (far right) and then redeemed completed cards for great prizes. www.verbsummerscorecard.com.

VERB national and community partners' media kit. NRPA and other campaign partners used co-branded advertisements from the campaign to promote physical activity services and raise the issues related to sedentary lifestyles among youth.

VERB Activity Zone Pack. The VERB Activity Zone Pack included banners, game equipment, and small prizes that partners used to host tween-centric activity areas in a safe, fun, and friendly environment.

VERB Activity Zone Pack in use at a local Parks and Recreation Department. Tweens of all abilities enjoy physical activity at the Anderson Park VERB Activity Zone in Cincinnati OH.