Catalyzing Community Action Within a National Campaign: VERB^™ Community and National Partnerships

References 

1. Dearing JW. State of the art and state of the science of community organizing. In:  Thompson TL,  Dorsey AM,  Miller KI,  Parrott R editor. Handbook of health communication. Mahwah, NJ: LEA; 2003;
2. Farley T, Cohen D. Prescription for a healthier nation: a new approach for improving our lives by fixing our every day world. Boston: Beacon Press; 2005;
3. Atkin CK. Theory and principles of media health campaigns. In:  Rice RE,  Atkin CK editor. Public Communication Campaigns. Thousand Oaks CA: Sage Publications; 2001;
4. Bracht N. Community partnership strategies in health campaigns. In:  Rice RE,  Atkin CK editor. Public Communication Campaigns. 3rd ed.. Thousand Oaks CA: Sage Publications; 2001;
5. Randolph W, Viswanath K. Lessons learned from public health mass media campaigns: marketing health in a crowded media world. Annu Rev Public Health. 2004;419–437
6. Smith W. From prevention vaccines to community care: new ways to look at program success. In:  Hornik RC editors. Public health communication: evidence for behavior change. Mahwah NJ: LEA; 2001;
7. King AC. How to promote physical activity in a community: research experiences from the U.S. highlighting different community approaches. Patient Educ Couns. 1998;33:S3–S12
   • Abstract
   • Full Text
   • Full-Text PDF (76 KB)
   • CrossRef
8. Marcus BH, Owen N, Forsyth LH, Cavill NA, Fridinger F. Physical activity interventions using mass media, print media, and information technology. Am J Prev Med. 1998;15:362–378
   • Abstract
   • Full Text
   • Full-Text PDF (157 KB)
   • CrossRef
9. CDC. Increasing physical activity: a report on recommendations of the Task Force on Community Preventive Services. MMWR. 2001;50(RR-18):1–14
10. Wong FL, Huhman M, Heitzler C, et al. VERB^™: a social marketing campaign to increase physical activity among youth. Preventing Chronic Dis. 2004;www.cdc.gov/pcd/issues/2004/jul/040043.htm[serial online]. July
11. Huhman M, Heitzler C, Wong F. The VERB^™campaign logic model: a tool for planning and evaluation. Prev Chronic Dis. 2004;www.cdc.gov/pcd/issues/2004/jul/040033.htmJuly
12. Huhman M, Potter LD, Wong FL, Banspach SW, Duke JC, Heitzler CD. Effects of a mass media campaign to increase physical activity among children: year-1 results of the VERB^™campaign. Pediatrics. 2005;116:e277–e284
    • CrossRef
13. Sallis JF, Prochaska JJ, Taylor WC. A review of correlates of physical activity of children and adolescents. Med Sci Sports Exerc. 2000;32:963–975
    • MEDLINE
14. Asbury LD, Wong FL, Price SM, Nolin MJ. The VERB^™ campaign: applying a branding strategy in public health. Am J Prev Med. 2008;34(6S):S183–S187
    • Abstract
    • Full Text
    • Full-Text PDF (82 KB)
    • CrossRef
15. USDHHS. Theory at a glance: a guide for health promotion practice (National Institutes of Health). Washington DC, USDHHS: NIH Publication; 2005;2nd, 9-31. 9-1-2005
16. Heitzler CD, Asbury LD, Kusner SL. Bringing “play” to life: the use of experiential marketing in the VERB^™campaign. Am J Prev Med. 2008;34(6S):S188–S193
    • Abstract
    • Full Text
    • Full-Text PDF (432 KB)
    • CrossRef
17. Coreil J, Bryant CA, Henderson JN, Forthofer MS, Quinn GP. Social marketing (Social and behavioral foundations of public health). 1st ed.. Thousand Oaks CA: Sage Publications; 2001;
18. Grier S, Bryant CA. Social marketing in public health. Annu Rev Public Health. 2005;319–339
19. Bryant CA, Forthofer MS, McCormack Brown K, Landis D, McDermott RJ. Community-based prevention marketing: The next steps in disseminating behavior change. Am J Health Behav. 2000;24:61–68
    • CrossRef
20. Bryant CA, Courtney AH, Baldwin JA, McDermott RJ, Nickelson J, McCormack Brown KR. The VERB^™ summer scorecard. In:  Hastings G editors. The potential of social marketing: why should the devil have all the best tunes?. Oxford: Elsevier; 2007;
21. Baldwin J, Bryant CA, Courtney A. Physical activity and VERB^™ awareness among elementary school children. Presentation at the International Congress on Physical Activity, Atlanta GA, April 19, 2006.
22. Eisenberg B. ‘Good Enough’ Conversion Rates? (ClickZ Experts: Advice and opinions. By and for marketers). www.clickz.com/showPage.html?page=30668712003;
23. Hamby Y, Dodge K, Retzlaff D. Greeley-Evans 2006 Weld County VERB^™ summer scorecard program evaluation report. Denver CO: JSI Research and Training Institute; 2006;October 6
24. Wong FL, Greenwell M, Gates S, Berkowitz JM. It's what you do! Reflections on the VERB^™ campaign. Am J Prev Med. 2008;34(6S):S175–S182
    • Abstract
    • Full Text
    • Full-Text PDF (298 KB)
    • CrossRef
25. Salmon CT, Atkin C. Using media campaigns for health promotion. In:  Thompson TL,  Dorsey AM,  Miller KI,  Parrott R editor. Handbook of health communication. Mahwah NJ: LEA; 2003;