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Changes in Internet Searches Associated With the “Tips from Former Smokers” Campaign

      “Tips from Former Smokers” (Tips) was the first federally funded anti-smoking campaign. Multimedia advertisements showcased former smokers describing their tobacco-related illnesses and encouraging quitting.
      • Rigotti N.A.
      • Wakefield M.
      Real people, real stories: a new mass media campaign that could help smokers quit.
      Costing $106 million for 2012 and 2013, Tips is the nation’s most costly tobacco control initiative. However, little is known about its effectiveness.
      • McAfee T.
      • Davis K.C.
      • Alexander R.L.
      • Pechacek T.F.
      • Bunnell R.
      Effect of the first federally funded U.S. antismoking national media campaign.
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