The Active Living Logan Square target audience is the community of the southwest corner
of Logan Square, an urban Chicago community of 84,466 residents, mostly Latinos. Through
the Active Living by Design (ALbD) initiative, the Logan Square Neighborhood Association
leveraged its 48 years of existence in the neighborhood to create opportunities and
Activities addressed three primary goals: (1) enhance school environments and practices
to support physical activity before, during, and after the school day; (2) encourage
individuals and families to enjoy outdoor activities in their own communities; and
(3) create safe, inviting places for activity that connect to surrounding communities.
The partnership's participatory approach involved a variety of community stakeholders
in developing and implementing affordable, accessible, culturally acceptable, and
sustainable physical activities for children and their families.
The partnership successfully piloted Open Streets (temporary street closures) and
advocated for development of the Bloomingdale Trail, an elevated rails-to-trails project.
In schools, the partnership changed the culture at McAuliffe Elementary to support
healthy behaviors through new policies, physical projects, and programs.
Vital components of the project's success included a full-time coordinator with strong
community ties; time to build healthy relationships within the partnership and community;
the use of culturally relevant strategies; and flexibility to welcome complementary
The partnership intentionally did not produce a single community-recognized campaign;
instead, it chose to use limited resources to promote tangible programs and projects
that led to sustainable and replicable changes that promote physical activity.