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Combination of Mass Media Health Campaigns and Health-Related Product Distribution Is Recommended to Improve Healthy Behaviors

  • Community Preventive Services Task Force
      Based on strong evidence of effectiveness for producing intended behavior changes, the Community Preventive Services Task Force recommends health communication campaigns that use multiple channels, one of which must be mass media, combined with the distribution of free or reduced-price health-related products, as detailed in the Definition section.
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      Reference

        • Robinson M.N.
        • Tansil K.A.
        • Elder R.W.
        • et al.
        Mass media health communication campaigns combined with health-related product distribution: a Community Guide systematic review.
        Am J Prev Med. 2014; 47: 360-371