In a recent study by Ayers et al.,
1
the authors analyzed Google search patterns associated with health conditions depicted
in CDC’s national tobacco education campaign, Tips From Former Smokers (Tips). Although
examining search trends to inform the effectiveness of health campaigns holds promise,
the authors make a number of statements that we, as the principal scientists and campaign
managers, disagree with.To read this article in full you will need to make a payment
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References
- Changes in internet searches associated with the "Tips From Former Smokers" campaign.Am J Prev Med. 2015; 48: e27-e29https://doi.org/10.1016/j.amepre.2015.03.015
- A cost-effectiveness analysis of the first federally funded antismoking campaign.Am J Prev Med. 2015; 48: 318-325https://doi.org/10.1016/j.amepre.2014.10.011
- Effect of the first federally funded U.S. antismoking national media campaign.Lancet. 2013; 382: 2003-2011https://doi.org/10.1016/S0140-6736(13)61686-4
- Impact of a U.S. antismoking national media campaign on beliefs, cognitions and quit intentions.Health Educ Res. 2015; 30: 466-483https://doi.org/10.1093/her/cyv017
- Impact of a national tobacco education campaign on weekly numbers of quitline calls and website visitors—United States, March 4-June 23, 2013.MMWR Morb Mortal Wkly Rep. 2013; 62: 763-767
- The U.S. national Tips From Former Smokers antismoking campaign: promoting awareness of smoking-related risks, cessation resources, and cessation behaviors.Health Educ Behav. 2015; 42: 480-486https://doi.org/10.1177/1090198114564503
- The use of google trends in health care research: a systematic review.PLoS One. 2014; 9: e109583https://doi.org/10.1371/journal.pone.0109583
- Google flu trends: the limits of big data.New York Times, March 28, 2014 (http://bits.blogs.nytimes.com/2014/03/28/google-flu-trends-the-limits-of-big-data/?_r=2)
Article Info
Publication History
Published online: October 08, 2015
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Published by Elsevier Inc.
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Access this article on ScienceDirectLinked Article
- “Tips From Former Smokers” Can Benefit From Considering All Available Data: Reply to McAfee et al.American Journal of Preventive MedicineVol. 49Issue 6
