Google Searches or Quit Attempts as a Success Measure for an Antismoking Campaign

Published:October 08, 2015DOI:
      In a recent study by Ayers et al.,
      • Ayers J.W.
      • Althouse B.M.
      • Emery S.
      Changes in internet searches associated with the "Tips From Former Smokers" campaign.
      the authors analyzed Google search patterns associated with health conditions depicted in CDC’s national tobacco education campaign, Tips From Former Smokers (Tips). Although examining search trends to inform the effectiveness of health campaigns holds promise, the authors make a number of statements that we, as the principal scientists and campaign managers, disagree with.
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