Advertisement
Research Article| Volume 10, ISSUE 3, SUPPLEMENT , 11-14, May 1994

Promoting Designated Drivers: The Harvard Alcohol Project

  • Jay A. Winsten
    Correspondence
    Address reprint requests to Dr. Winsten, Director, Center for Health Communication, Harvard School of Public Health, 677 Huntington Avenue, Boston, MA 02115.
    Affiliations
    From the Harvard Alcohol Project, the Center for Health Communication, Harvard School of Public Health, Boston, Massachusetts
    Search for articles by this author
      This paper is only available as a PDF. To read, Please Download here.
      The designated driver concept is a new component of the nation’s comprehensive strategy for reducing alcohol-related traffic fatalities through prevention, deterrence, and treatment. This article explains how the designated driver concept serves as a vehicle for changing social norms, describes the national designated driver campaign and the involvement of the public and private sectors, and presents public opinion findings documenting the wide popularity and growing usage of the designated driver concept.
      To read this article in full you will need to make a payment

      Purchase one-time access:

      Academic & Personal: 24 hour online accessCorporate R&D Professionals: 24 hour online access
      One-time access price info
      • For academic or personal research use, select 'Academic and Personal'
      • For corporate R&D use, select 'Corporate R&D Professionals'

      Subscribe:

      Subscribe to American Journal of Preventive Medicine
      Already a print subscriber? Claim online access
      Already an online subscriber? Sign in
      Institutional Access: Sign in to ScienceDirect

      References

        • Rothenberg R.
        Advertising: panel spurs dispute over alcohol ads.
        The New York Times. 1988 Dec. 6; sect.: D:14
        • Editorial
        Designating the driver.
        The New York Times. 1989 Jan. 17; sect.: A:24
      1. ABC’s World News Tonight with Peter Jennings. 1989 September 26.

        • Hall C.
        TV’s pledge against drinking drivers.
        The Washington Post. 1988 Sept. 1; sect.: B:1
        • Finke N.
        TV series join crusade to curb drunk driving.
        The Los Angeles Times. 1988 Nov. 25; sect.: V:1
        • Walters L.
        Designating a driver, island ad campaign sells sobriety.
        The Christian Science Monitor. 1990 Sept. 12; 12
        • Associated Press
        A drive is pressed for sober drivers: concept of designated driver catches on as old habits change in society.
        The New York Times. 1989 Dec. 31; sect.: 1:22-22
        • Cimons M.
        Everett Koop, the former surgeon general examines the nation’s health.
        The Los Angeles Times. 1992 Feb. 23; sect.: M:3
        • National Highway Traffic Safety Administration (NHTSA)
        Secretary Skinner pledges continued fight against drunk driving at White House “3D Week” briefing.
        Press release NHTSA 33-89. U.S. Department of Transportation, Washington, DC1989
      2. Mothers Against Drunk Driving (MADD). Position statement: responsible marketing and service of alcohol. Dallas, Texas: 20 x 2000, MADD; 1990.

        • National Highway Traffic Safety Administration (NHTSA)
        Techniques for effective alcohol management: 1990 progress report. Office of Alcohol and State Programs, NHTSA, U.S. Department of Transportation, Washington, DC1991
      3. Be a good neighbor, be a designated driver [kit]. State Farm Insurance Companies, Bloomington, Illinois1991
        • Department of California Highway Patrol
        The designated driver program guidebook, a compendium for the implementation of the designated driver program. Office of Public Affairs, Sacramento1992
      4. Random House Webster’s College Dictionary. New York: Random House; 1991:366.

      5. The Roper Organization. Roper reports 91-3. 1991:19-20

      6. The Roper Organization. A special report to Anheuser-Busch by the Roper Organization. 1991:24-26.

      7. The Roper Organization. The social climate for drinking: a Roper analysis prepared for the House of Seagram. 1990:25.

      8. The Roper Organization. DWI: public holds businesses more accountable. The Public Pulse 1991:6.

        • Stampfer M.J.
        • Rimm E.B.
        • Walsh D.C.
        Commentary: alcohol, the heart and public policy.
        Am J Public Health. 1993; 83: 701-804
      9. U.S. Center for Substance Abuse Prevention, U.S. National Highway Traffic Safety Administration. Statement on designated drivers. June 1993.