Research Article| Volume 10, ISSUE 3, SUPPLEMENT , 11-14, May 1994

Promoting Designated Drivers: The Harvard Alcohol Project

  • Jay A. Winsten
    Address reprint requests to Dr. Winsten, Director, Center for Health Communication, Harvard School of Public Health, 677 Huntington Avenue, Boston, MA 02115.
    From the Harvard Alcohol Project, the Center for Health Communication, Harvard School of Public Health, Boston, Massachusetts
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      The designated driver concept is a new component of the nation’s comprehensive strategy for reducing alcohol-related traffic fatalities through prevention, deterrence, and treatment. This article explains how the designated driver concept serves as a vehicle for changing social norms, describes the national designated driver campaign and the involvement of the public and private sectors, and presents public opinion findings documenting the wide popularity and growing usage of the designated driver concept.
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