Opioids are the contributing factor to increases in fatal overdoses in the U.S. and
claimed more than 33,000 American lives in 2015.
1
Identifying effective public health approaches to reduce opioid-related morbidity
and mortality is an urgent priority. Public messaging is one such intervention that
can be used to help by shifting individual factors (e.g., attitudes and beliefs) associated
with an increased likelihood of behavior change and supporting the development of
larger social environments (e.g., promote community connectedness) that validate and
motivate targeted behaviors. To date, several studies
2
have evaluated anti-drug campaigns in the U.S.; however, findings of their efficacy
were mixed and underscore the need for additional exploration of public messaging
prior to its use for opioid-related outcomes.To read this article in full you will need to make a payment
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Article Info
Publication History
Published online: May 15, 2018
Identification
Copyright
© 2018 American Journal of Preventive Medicine. Published by Elsevier Inc. All rights reserved.
