Introduction
Evidence suggests real-world beverage taxes reduce sweetened beverage purchases, but
it is unknown if consumers consequently increase food or alcohol purchases. This study
examines whether Philadelphia's 1.5 cents/ounce beverage tax was associated with substitution
to 3 kinds of hypothesized substitutes: snacks, nontaxed beverage concentrates, and
alcohol.
Methods
Using commercial retail sales data and a difference-in-differences approach, analyses
compared logged volume and dollar sales of snacks and beverage concentrates between
2016 (pretax) and 2017 (post-tax) at chain food retail stores in Philadelphia (n=180) and Baltimore (nontaxed control city; n=60), and logged volume and dollar sales of wine and spirits at liquor stores in Philadelphia
(n=44) and nearby Pennsylvania counties (alternate control; n=66). Additional food analyses examined change in logged volume sales of hypothesized
products compared to control products (other foods). Analyses were conducted in 2020.
Results
Across store types, analyses showed no statistically significant increases in logged
volume or dollar sales of snacks or spirits in Philadelphia stores compared to control
sites (decreased, ranging from −10% to 0%). Supermarket analyses showed substitution
to nontaxed beverage concentrates (27% increase in volume, 36% increase relative to
other food) but remained a relatively small percentage of overall beverage dollar
sales (12% at baseline, 15% at post).
Conclusions
At the population level, there is no evidence that Philadelphia's decline in taxed
beverage purchases is offset by increases in snacks or spirits purchasing, but there
is evidence of substitution to beverage concentrates in supermarkets. Future studies
should explore individual-level purchasing changes.
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Article Info
Publication History
Published online: December 19, 2020
Identification
Copyright
© 2020 American Journal of Preventive Medicine. Published by Elsevier Inc. All rights reserved.