Tobacco & Nicotine
A Randomized Trial of the Effect of E-cigarette TV Advertisements on Intentions to Use E-cigarettes
Adolescents’ use of electronic cigarettes (e-cigarettes) and exposure to e-cigarette TV advertising have increased in recent years, despite questions about their safety. The current study tests whether exposure to e-cigarette TV advertisements influences intentions to use e-cigarettes in the future and related attitudes.
