Tobacco & Nicotine
Impact of The Real Cost Media Campaign on Youth Smoking Initiation
The purpose of this study was to assess the relationship between youth exposure to the U.S. Food and Drug Administration's national tobacco public education campaign, The Real Cost, and changes in smoking initiation.Cost-Effectiveness Analysis of The Real Cost Campaign's Effect on Smoking Prevention
A previous study found that the Food and Drug Administration's The Real Cost national tobacco education campaign was associated with preventing approximately 350,000 U.S. youth from initiating smoking between 2014 and 2016. This study translates the reduction in smoking initiation into monetary terms by examining the cost effectiveness of the campaign.
